World’s Fourth Largest City is Completely Billboard-Free
(WebUrbanist) Outdoor advertising is so ubiquitous in almost every urban setting around the world, it’s difficult to walk down a street, take an escalator or sit on a bench without getting slapped in the face with one product or another. But the city of São Paulo, Brazil is like an advertising ghost town: all of its billboards stand oddly blank and empty.
In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.
Read the rest: weburbanist.com | Sao Paulo scrubbed of out door ads
